A day in the life of a venue sales manager is often hectic, fast-paced, and filled with a diverse array of responsibilities. As the leader of the sales team, the sales manager’s primary goal is to generate revenue by booking events and coordinating all the details to ensure client satisfaction.

This blog will explore what a typical day entails for our Venue Sales Manager, Itzik Shtrosberg, from giving site visits, making sales presentations to potential clients, negotiating contracts, developing marketing campaigns, planning event details with clients, forecasting future business and networking to generate leads. While no two days are exactly alike, this will spotlight the essential duties and challenges this role faces.

Morning Activities

The first task is to review emails and messages that came in overnight. Email is one of the primary ways Itzik communicates with potential clients and partners, so it’s essential to stay on top of enquiries and requests.

Next on the agenda is a review of the calendar and schedule for the day. Itzik relies heavily on his calendar to keep track of client meetings, site visits, networking events and more. The calendar helps map out his key priorities and deadlines for the day. Itzik takes some time to prepare for the day’s meetings and appointments. He ensures he is familiar with the client and event vision for site visits.

Site Visits

A crucial part of Itzik’s day is arranging site visits with potential clients. This allows him to showcase the venue space and amenities in person.

Itzik will arrange for our Venue Manager, Robin, to meet clients at the venue and give them a comprehensive tour. This includes showing the different event spaces and highlighting the square footage, layouts, tech capabilities, and other specs of each space. Plus, essential venue amenities like catering kitchens, lighting and sound systems, built-in audio/visual equipment, decor options, and more. The manager discusses how the amenities can be utilised for the client’s event needs.

Seeing the venue firsthand allows clients to visualise better the event taking place in the space. Itzik would suggest how specific spaces could be configured and styled for the client’s event, showing creativity in the possibilities of the venue.

The site visit gives Itzik and our Venue Manager, Robin, an opportunity to address any questions or concerns from the client. They can tailor the tour to the client’s priorities and event goals. After the tour, Itzik follows up with the client to reiterate the next steps and ask for their feedback from the visit. Site tours are a critical step in the sales process to convert leads into booked events.

Preparing Proposals

A key part of Itzik’s day is preparing proposals for potential clients, which involves extensive research and preparation to ensure the proposals are tailored specifically to each client’s needs.

Itzik will gather as much information as possible about the potential client – their budget, expected number of guests, type of event, technical requirements, and any other preferences or special requests. He will review the client’s proposal request or RFP in depth to fully understand what the client is looking for.

Next, Itzik will work to match the client with the venue spaces and services that best fit their criteria. He will gather all the relevant venue details like room capacities, layouts, catering options and AV equipment.

Itzik will create a custom proposal document highlighting the venue’s offerings that align with the client’s goals outlining the menu options with pricing, technical specs, staffing, and all other venue services.

Each proposal is tailored to the individual client to show how their needs can be met. Itzik focuses on the client’s priorities and finds creative ways to showcase how the venue is the right fit. The goal is to present a compelling and professional proposal that gives the client confidence in choosing The Insurance Hall.

With Itzik’s expertise and research, he creates polished proposals to win the business and provide real value to potential clients.

Negotiations

A key part of Itzik’s day is negotiating pricing and packages with potential clients. This involves putting together the best possible deal that works for both the client and the venue.

Some things Itzik focuses on during negotiations:

• Flexibility on pricing, dates, and amenities included to meet the client’s needs and budget. This may involve bundling services or removing certain items to reach an agreed price.
• Offering creative solutions and options for a less popular date/time, limiting food options, or opening up only specific spaces in the venue.

Itzik follows up promptly when a client seems ready to commit but is still unsure or comparing options. A quick reminder or added incentive at the right moment could clinch the sale.

Wrap Up 

Towards the end of the day, Itzik takes time to review the day’s activities and plan for tomorrow. Reflecting on sales meetings, site visits, and proposals worked on that day. What follow-ups need to be done? What tasks should be prioritised tomorrow? He then checks his calendar and to-do list, and plans which leads and clients he will need to focus on next.

While every day presents new challenges for Itzik, he takes pride in putting his experience, negotiation and communication skills to good use. A venue sales manager’s day is never dull, and he looks forward to being part of a building block for creating a memorable event to achieve 100% client value and satisfaction.

To enquire about your forthcoming events, please contact our friendly team today at enquiries@theinsurancehall.co.uk or complete the enquiry form.